Shouk: A B2B Produce Marketplace Delivered in 4 Weeks

The Challenge

Shouk, a fresh produce wholesaler in Île-de-France, managed orders by phone and WhatsApp. Restaurateurs would call to place orders, prices changed daily based on market rates, and invoicing was done manually on Pennylane. Result: frequent order errors, price disputes, and considerable administrative time.

Identified Problems

• Phone-based ordering: miscommunications, forgotten orders
• Volatile prices: market rates change daily, impossible to keep a catalog up to date by phone
• Manual invoicing: each invoice entered by hand in Pennylane
• No delivery tracking: no traceability between order and delivery
• No digital catalog: customers unaware of the full product range

Our Approach

In 4 weeks, we delivered a PWA (Progressive Web App) usable on tablet and mobile, connected in real-time to market rates. The tool is designed for field use: restaurateurs order from their kitchen, drivers scan delivery slips.

Technical Architecture

• PWA with offline mode: orders sync as soon as connection returns
• Dynamic pricing: connected to market rates, updated daily
• Pennylane integration: automatic invoicing, zero manual entry
• 200+ product references with photos, categories, and units of sale

Key Features

• Product catalog with search, category filters, and real-time pricing
• Cart and ordering in a few clicks from mobile or tablet
• Order history to facilitate reorders
• Automated invoicing synchronized with Pennylane
• Delivery tracking with real-time status updates
• Seller dashboard: revenue, active customers, most-ordered products

Results

Business Impact

• Zero order errors thanks to digital entry by the customer
• 2h/day saved on invoicing through Pennylane automation
• Increased average order value: customers discover products they never ordered by phone