Generative AI
Definition
Generative AI is a category of artificial intelligence capable of creating original content: text, images, code, and audio. ChatGPT, Midjourney, and Claude are the most well-known examples. In business, it concretely serves to draft emails, generate meeting summaries, create marketing materials, or automate report production.
Why it matters for your business
Generative AI is the most accessible productivity lever for SMBs today. It requires no technical expertise to use and offers immediate gains: writing 5 times faster, content creation at scale, document analysis in seconds. Companies that do not adopt it lose competitive advantage every day.
How we use Generative AI at GrowthPerf
We train your teams to use generative AI strategically in our Qualiopi-certified programs. No simple ChatGPT demo: we teach prompt engineering techniques, concrete workflows by profession, and best practices to ensure quality. Our training programs are OPCO-fundable and adapted to every level.
Train your team on Generative AI
Our training courses cover Generative AI in depth. 1 day, 90% hands-on, OPCO-eligible.
Explore the training