Business & Management

Marketplace

Definition

A marketplace is an online platform that connects sellers and buyers, taking a commission on each transaction. Amazon, Airbnb, and Doctolib are marketplaces. For an SMB, creating a niche marketplace in its sector can become a major competitive advantage: it becomes the go-to intermediary in its market.

Why it matters for your business

A well-positioned marketplace creates a network effect: more sellers attract more buyers, and vice versa. It's a model that scales naturally and generates recurring revenue through commissions. The B2B marketplace market is booming.

How we use Marketplace at GrowthPerf

We develop custom marketplaces through vibe coding: seller management, payments, reviews, and dashboards. From prototype to functional MVP in 3 weeks, with architecture designed to scale.

Build a solution around Marketplace

We build custom applications that leverage Marketplace. MVP in 3 weeks.

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