Persona

A persona is a semi-fictional profile of your ideal customer, built from real data: job title, pain points, goals, preferred communication channels. It is not a theoretical exercise: it is the foundation of any effective marketing strategy. An SMB that precisely defines its 2-3 personas stops wasting budget on irrelevant audiences.

Without personas, your marketing messages speak to everyone and convince no one. For an SMB with a limited budget, well-defined personas let you focus every euro on the prospects most likely to become customers.

We build your personas in every consulting engagement by cross-referencing CRM data, client interviews, and analytics. This step is the starting point for all our content marketing, SEO, and growth hacking recommendations.