Retargeting

Retargeting means showing targeted ads to people who have already visited your website or interacted with your brand. The idea is simple: a visitor who did not convert the first time sees your offer reappear on other websites or social media. An e-commerce SMB retargeting cart abandoners typically recovers 10-15% in additional sales.

Retargeting leverages traffic you have already paid to acquire. For an SMB, it is one of the highest-ROI ad channels: you only target people who already know your offer and were close to converting.

We integrate retargeting into our overall consulting strategies: audience configuration, retargeting sequence creation, and continuous performance optimization. Our SEA and tracking expertise ensures precise targeting and controlled budgets.